Duomo Coffee Branding & Website Design
Duomo Coffee is a brand inspired by the rich heritage of Florentine coffee culture and the architectural elegance of the city’s iconic cathedral.
Role: Logo design, branding design, illustration, website UX and UI design.
Logo & Branding Design
The logo and branding draws from traditional Italian coffee bars, vintage poster design, and the intricate geometric patterns of the Duomo. I began by sketching out patterns from photographs of the facade of Santa Maria del Fiore and then combined elements into one simple tile design before combining with typography.
Website Design Process
The website provides a simple and informative multi-lingual experience for the user. I began with a discovery session to identify both the business and user goals, before moving into content planning, moodboards, and ideation. Initial sketches were developed in Figma into simple wireframes on a 12 column grid to ensure a simple layout and flow, before adding colours and graphics.
The Design System
During the later design phase, I developed the branding into a design system that would work for web, providing guidelines on the different visual elements for consistency. I also developed a few custom illustrations to add another level of personality to the design.
Final Designs
The following are the completed high fidelity designs for the landing and product pages. These were completed in Figma for both desktop and mobile devices.
