Festival Branding & Promotion
This project explores the visual identity for a Spanish arts and music festival celebrating traditional music, art, and culture.
The aim was to develop a simple, flexible visual system that could adapt across multiple touchpoints while maintaining a strong and recognizable festival identity
Role: Branding, illustration, and graphic design.
Deliverables
The project includes a festival poster, event programme, and a set of social media graphics designed to create a cohesive promotional campaign. Bold typography, vibrant colours, and hand-drawn graphic elements were used to capture the movement and atmosphere of the festival while ensuring clarity across both print and digital formats.
Design Process
I began with researching colours and imagery before sketching out a couple of ideas for layouts and images that would work for the key graphics. I wanted to have a hand-made feel to bring to live the vibrancy and human element of the arts celebrated in the festival so I made the edges rough and added textures.
